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Principles of personal data processing

What do you read in this policy?

This personal data processing policy has been prepared by KOVINTRADE Praha spol. s r.o., with registered office at Radlická 714/113a, Jinonice, 158 00 Praha 5 Avenir Business Park – budova C, identification number 452 72 875, registered in the Commercial Register kept by the Municipal Court in Prague under file number C 9237 (“we”).

We operate a website for the presentation of our products and services located at (“Website”).

This Privacy Policy tells you why and how we process your personal data, when you visit the Website. You will also learn about the cookies we use on the Site and how we handle them. This policy also contains information about what rights you have in relation to the processing of your personal data.

We process your personal data in accordance with Regulation (EU) No. 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) and Act No. 110/2019 Coll. processing of personal data, as amended.

If you have any questions or comments, you can contact us at our registered office, or by phone at +420 251 091 611 or by email at


Who manages your personal data?

Your personal data is processed and managed by us, i.e. the data controller. The controller is the one who decides how personal data is processed. We usually make such decisions ourselves, but we may involve other people in this process, but we will always inform you of this.

How do we obtain your personal data?

We obtain personal data directly from you when you provide it to us, either through the Website or through our communications with each other.

We may obtain your personal data from public registers and records, such as the commercial or trade register, mainly for the purpose of creating invoices and other accounting documents. We may also check the registers for the accuracy of the information and data you have provided to us.


What categories of your personal data do we process?

We process the following categories of personal data:

  1. basic identification data – used to uniquely and unmistakably identify you as the subject data subject (e.g. name and surname and/or business name, registered or residential address and identification number);
  2. contact data – telephone number, email address, delivery address;
  3. information from mutual communication – information from emails, records of telephone calls or other contact forms when communicating with us, the content of our communications, information about services that we provide to you;
  4. cookies – this includes, for example, measuring traffic to the Website and generating statistics about visitor traffic and behaviour on the Website.

Do you have to provide us with your personal data?

In some cases, it is indeed necessary for you to provide us with your personal data. For example, if you want to contact us, we need your personal information to contact you.

Why and for what purpose do we process personal data?

We always process your personal data on the Website on the basis of a lawful reason and a relevant legal basis. Such legal basis may be:

  1. handling your request – if you contact us by telephone or in writing, we process your personal data in order to handle your request;
  2. Protecting our legitimate interests – we may protect our interests, so we may process personal data for the purposes of (i) protecting our Website against cyber-attacks and misuse, defending our legal claims in judicial, extrajudicial and enforcement proceedings where the legitimate interest is to prevent damage to us; (ii) producing internal statistics, models, records and reports where the legitimate interest is to develop and improve our services;
  3. consent – in some cases you may give us consent to process your personal data. You have the right to withdraw your consent at any time. However, even after the period for which you have consented to the processing of your personal data has expired or in the event of withdrawal of consent, we are not obliged to delete all your personal data, we may retain those where our legitimate interest or the law allows us to do so. If you withdraw your consent, this does not affect the lawfulness of the processing of your personal data prior to withdrawal.

How long do we process personal data?

We will process the personal data that we process when dealing with your requests for these purposes and retain it for a period of 1 year from the time you first disclose it to us.

Personal data processed for the purpose of defending our legal claims in judicial, extrajudicial and enforcement proceedings, we will process for a period of 15 years from the end of the relationship between us and you. This period corresponds to the longest possible limitation period provided for by law.

If you have given us your consent to process your personal data, we will process it for the duration of this consent. You can withdraw your consent at any time. However, we would like to point out that even if you withdraw your consent, we may not delete all your personal data – we may retain those where our legitimate interest allows us to do so or where we are required to do so by law.

What about cookies?

We use cookies, which are small files that our site uses to make the Site work by using your browser browser to store on your device. Cookies can record certain specific information from your visits to Site. Cookies can be divided into necessary, preference, statistical, marketing and non-classified cookies.

Necessary cookies are needed for the Website to work at all so that you can use our services on Website and to be able to enter into a contract with you at all. Because they are necessary for the functioning of the Site and the provision of our services, you do not have to agree to them and you cannot refuse them.

Preference cookies allow us to tailor the content of the Site to meet your needs and interests. For example, your preferred language or the region where you are located. However, to do this we need your consent, which you can give us via the cookie bar. You can refuse them at any later time here:

Statistical cookies are used to help us compile statistics and reports. We use them to track traffic to the Website and where you have come to the Website from. We also need your consent to use these cookies, which you can give via the cookie bar. Again, you can refuse them at any time here

Marketing cookies allow us to tailor our service offering to your needs. Thanks to them for example, we can offer our services through targeted advertising, including third party advertising tools. However, for this we again need your consent in the cookie bar. You can refuse these cookies here

Unclassified cookies are those that we have in the process of classifying together with the providers individual cookies. We do not currently use any on the Website.

The cookies collected are processed by third parties:

  1. Google Analytics, Google Ads and Google Tag Manager, operated by Google Inc. The cookies collected are subsequently processed by Google Inc. in accordance with the privacy policy available here;
  2. Sklik, operated by a.s. in accordance with the privacy policy available here;
  3. Cookiebot, operated by Cybot A/S in accordance with the privacy policy available here;
  4. Facebook Ads, operated by Meta Platforms, Inc. in accordance with the privacy policy available here.

We process the following cookies on the Website for the period of time indicated on the page:

Who else may have access to your personal data from us?

In order to provide you with the best possible service, we involve other parties in the processing of your personal data. As part of such outsourcing, we may also process your personal data, we do not need your consent for such processing.

However, you don’t have to worry about your personal data or your privacy, because our suppliers become so-called processors personal data and can only handle your data in the context of the activities and services they provide to us. We will also still be the ones who decide what happens to your personal data.

For example, IT and marketing service providers are the people to whom we pass your personal data. Specifically, these processors are:

  • Marketing Agency, Number One Digital Ltd;
  • hosting service provider, ACTIVE 24, s.r.o.

As we use advanced tools to improve our Website and services, some of your personal data may be transferred to third countries outside the European Union. However, we always transfer such personal data subject to compliance with all standards of due diligence and provided that the recipient of your personal data is bound by the EU standard contractual data protection clauses or has provided other appropriate data protection safeguards. In the case of the use of Google services (Google Analytics), all services are set up in such a way as to minimize the amount of personal data transmitted, in particular, the IP address of users is already anonymized on our servers and this personal data is not transmitted to third countries in this context.

Will personal data be processed by automated individual decision-making?

We will not process your personal data by automated individual decision-making. This means that your rights and obligations (for example, whether we enter into a contract with you and provide you with our services) will not be decided automatically by any software that processes your personal data.


What are your rights as a data subject?

As a data controller, it is also our responsibility to ensure that the processing of your personal data is carried out properly and securely. We then guarantee you the rights described in this article. You can exercise these rights with us in writing, by email or by telephone at the contacts listed above.

These rights are:

  • Request information from us about what personal data we process about you;
  • request access to the personal data we process about you;
  • have your personal data updated, completed or corrected;
  • under certain conditions, you may also request the erasure of your personal data or the restriction of its processing, provided that this does not conflict with applicable law or our legitimate interests;
  • if you suspect that your personal data is being unlawfully processed, you may lodge a complaint with the Data Protection Authority;
  • the right to the portability of your personal data where the processing is automated by consent or for the performance of a contract;
  • request a copy of the personal data processed.

In addition to the above rights, you also have the right to object if we process your personal data on the basis of our legitimate interest. This objection can be made by sending an email to our contact address or by e-mail. We will then evaluate the objection without delay, but at the latest within one month of receipt.

This data processing policy is valid as of 20 December 2022.